At Adam Carpets, they have been creating fine quality carpets for more than three quarters of a century and many of their specialist skills have been passed down to different generations of the same family. As with every Design Hub brand Adam Carpets is committed to sustainability. They create fine carpets with wool, a renewable fibre which is grown in the UK. They continue to innovate to find ways to reduce waste. In the four years to the end of 2015, they have reduced their landfill waste by over 60%.